On July 8, 2025, Arizona lawmakers introduced new legislation aimed at addressing the challenges facing online retailers in the state. The proposed bill, known as the e-Commerce Protection Act, seeks to provide greater clarity and protection for businesses and consumers engaged in e-commerce transactions.One of the key provisions of the e-Commerce Protection Act is the establishment of guidelines for online retailers regarding the collection and use of personal data. Under the proposed legislation, businesses would be required to clearly disclose how they collect, store, and share customer information, as well as provide consumers with the ability to opt out of data sharing practices.Additionally, the bill includes measures to combat fraudulent activity in the e-commerce sector. It proposes stricter penalties for individuals or businesses found guilty of engaging in online scams or deceptive practices, in an effort to protect consumers from falling victim to fraudulent schemes.The e-Commerce Protection Act also aims to level the playing field for brick-and-mortar retailers by imposing a new tax on online transactions. This tax revenue would be used to support local businesses and stimulate economic growth in Arizona communities.In response to the proposed legislation, Arizona Commerce Commissioner, Sarah Martinez, stated, "The e-Commerce Protection Act is a much-needed step towards modernizing our commercial laws and ensuring a fair and secure online marketplace for both businesses and consumers. By addressing issues such as data privacy, fraud prevention, and tax equity, we can promote a more transparent and competitive e-commerce environment in Arizona."The bill is set to undergo a series of hearings and revisions before it can be officially enacted into law. If passed, the e-Commerce Protection Act is expected to have a significant impact on the way online retailers conduct business in Arizona, providing clearer guidelines and greater protections for all parties involved in e-commerce transactions.