In an effort to better protect consumers from deceptive advertising practices, the Alaska Advertising and Consumer Protection Agency has announced new regulations that will go into effect starting June 3, 2026.The new regulations will require businesses to disclose all relevant information in their advertisements, including any hidden fees, terms and conditions, and limitations. This includes online advertisements, social media promotions, and traditional print ads. Failure to comply with these regulations may result in fines and penalties for businesses found to be in violation."We want to ensure that consumers are fully informed about the products and services they are purchasing," said Catherine Landon, the director of the Alaska Advertising and Consumer Protection Agency. "By implementing these new regulations, we hope to weed out deceptive advertising practices that can harm consumers."In addition to the new advertising regulations, the agency has also announced a crackdown on false or misleading claims in advertising. Businesses found to be making false claims in their advertisements may face hefty fines and may even have their products or services removed from the market."We take consumer protection very seriously in Alaska," said Landon. "We want consumers to feel confident in the advertisements they see and know that they are getting accurate information about the products and services they are purchasing."The Alaska Advertising and Consumer Protection Agency is urging consumers to report any suspicious or false advertising they come across. This can be done through their website or by contacting their hotline.Overall, these new regulations aim to create a more transparent and fair marketplace for consumers in Alaska. By holding businesses accountable for their advertising practices, the agency hopes to foster trust between businesses and consumers while ensuring that consumers are protected from deceptive advertising.