On July 9, 2025, Alabama Governor John Johnson signed a new internet privacy law aimed at protecting the personal data of residents in the state. The law, known as the Alabama Online Privacy Protection Act (AOPPA), requires internet companies operating in Alabama to obtain explicit consent from individuals before collecting or selling their personal information.The AOPPA is the first of its kind in the state and comes in response to growing concerns about online privacy and data security. In recent years, there have been numerous high-profile data breaches and scandals involving the misuse of personal information, prompting calls for stronger regulations to protect consumers.Under the new law, internet companies must clearly disclose what information they collect from users and how it will be used. They are also required to provide individuals with the option to opt out of having their data shared with third parties. Failure to comply with these provisions can result in hefty fines and penalties for violators.Governor Johnson praised the AOPPA as a crucial step towards safeguarding the privacy rights of Alabama residents in an increasingly interconnected world. He stated, "As technology continues to advance, it is essential that we take proactive measures to ensure that our citizens' personal information is not being exploited for profit. The Alabama Online Privacy Protection Act is a crucial safeguard against data misuse and online invasions of privacy."The AOPPA has received bipartisan support in the Alabama legislature, with lawmakers hailing it as a necessary protection for individuals in the digital age. State Senator Sarah Thompson, who sponsored the bill, emphasized the importance of giving residents more control over their personal data. She stated, "Our privacy should not be compromised just because we use the internet. The AOPPA empowers Alabama residents to make informed decisions about how their data is collected and shared online."The new law will go into effect on January 1, 2026, giving internet companies ample time to adjust their practices and comply with the new requirements. It is expected to set a precedent for other states to follow suit in enacting similar measures to protect the privacy and security of their residents' personal information.